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Commission-based UGC, explained

Pay creators for what their videos sell.
Here is how every platform does it.

Commission-based UGC pays a creator a share of the sales or the ad spend their video drives, instead of a fee per video. This site explains each pay model, compares platforms on their public facts, and shows the math.

Read the guide Compare platforms

50 platforms · 995 comparisons · 36 guides · 7 calculators. Every fact links to its source.

Brandwrites one brief Creatorfilms one video The videoruns as an ad, or as a post Ad spend behind itSales it brings 1–30 % of the ad spend1–50 % of each order Creator's sharepaid once it is counted the usual flowthe creator's share

The problems brands bring us

All 14 problems, one page each

  1. “We paid $300 a video and nine out of ten never beat our control.”

    Pay for videos that sell, not videos that exist.

    UGC ads not converting: stop paying for videos that exist

  2. “Our ads are fatigued and we can't make new creative fast enough.”

    Volume is the lever, and volume needs a cheap unit.

    Creative fatigue in Meta ads: fix it with volume you can afford

  3. “I spend my week DMing creators who never reply.”

    Stop chasing. Let creators come to you.

    How to find UGC creators for Meta ads without DMing one by one

  4. “Reviewing 200 videos one by one kills a week.”

    Review by creator. Brief once.

    UGC review process: brief once, review by creator

  5. “I have no idea which creator actually drove sales.”

    Count the sale before you pay for it.

    Which creator drove sales? Count the order before you pay

  6. “We use one tool for UGC, another for affiliates and a third for ads.”

    Every way to pay creators. One platform.

    UGC platform pricing models: subscriptions, fees, shares
How HourlyUGC does it

Every way to pay creators. One platform.

Commission, hourly, per video, CPM, or a mix.

Hourly
Book hours. Each session ends in videos.
Per video
Pay for each approved video.
Commission
No base pay. The creator earns 1 to 50 % of each order, or $1 to $500 per order, or 1 to 30 % of the Meta ad spend behind their video.
Attribution
Counted by Meta, or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes.
CPM
Pay per 1,000 views of the creator's organic post, on top of any base.
Samples
Ship the product to the creator.
Ads
Launch Meta Partnership Ads with the creators' videos from inside HourlyUGC.
A mix
A base (hourly, per video or none), plus commission, CPM or samples on top, in the same campaign.

What brands on HourlyUGC say

Read how Kitsch runs it

  • “It broke our previous performance ceiling. Same product, same offer, same audience. The only thing that changed was creative volume.”

    Pup Labs, Growth Team

  • “Reviewing by creator instead of by video saved us the most time. We brief once and get a week of cuts back.”

    Gravitiq, Creative Lead

  • “The rights are ours the moment payment clears. Everything sits in one place, so the team stopped chasing invoices and files.”

    ALLSALE, Head of Growth

Who lists which pay model

From each platform's public pages, checked Nov 7, 2026.

All 50 platforms
Platforms by pay model A grid of 24 platforms by 9 pay models. A disc with a tick means the platform lists that model publicly; a disc with a dash means it says no; a short line means it is not listed publicly. The three commission columns (share of sales, per order, share of ad spend) are grouped under "Commission". COMMISSION HourlyPer video% of salesPer orderAd spend sharePer 1k viewsRetainerBonusesSamples HourlyUGCLucraLaunchpointTrybeimpact.comJoinBrandsSocialyncAspireMake InfluenceSideShift8x SocialElev8orSocial SnowballVidovoviral.appWhop Content Re…AinfluencerCollabstrGleweeGRINInsenseRefersionRosterShopMy OURS
Listed publicly They say no Not listed publicly · 24 of 50 platforms, the ones listing the most pay models

Do the math before you write the brief

All 7 calculators
For brands

Commission-based UGC pay

What one sale pays the creator, what is left of your margin, and one video priced three ways: flat fee, share of sales, share of ad spend.

A hundred sales pay, example: $900 For brands

Commission vs flat fee

The break-even point between paying per video and paying a share of sales.

Break-even orders, example: 23 For creators

Creator commission earnings

An example of what a commission deal could pay, from views to orders. An illustration, never a promise.

Orders, example: 23 For brands

Ad spend share cost

What paying creators a share of your ad spend costs at a given budget.

Per creator per month, example: $250 For brands

Maximum commission rate

The highest commission rate that still hits your target CPA or ROAS.

Max rate for the ROAS target, example: 20 % For brands

UGC hourly rate

Hours in, videos out, cost per video, and what the same volume would cost per video.

Cost per video, example: $15.00

Brands with a campaign open right now

Active public campaigns on HourlyUGC, with the pay model each brand shows.

All 24 brands

Guides

All 36 guides
The guide12 min

Commission-based UGC: pay for the videos that sell

Commission-based UGC pays creators a share of the sales or ad spend their video drives. The pains it fixes, every pay model, attribution and FTC rules.

Updated Nov 7, 2026 For brands7 min

Creative fatigue in Meta ads: fix it with volume you can afford

Your winners wear out and new creative is slow and expensive. Why fatigue is a volume problem, the math, and how hourly sessions make the unit cheap.

Updated Nov 7, 2026 For brands8 min

Commission-only UGC: pay for the videos that sell

You paid $300 a video and most never beat control. Commission-only UGC pays creators from the sales or ad spend their video drives. How to set it up.

Updated Nov 7, 2026 For brands7 min

Does commission-based UGC work for small brands? With a base, yes

Commission alone needs spend to share, and the big programs run six figures a month. Start with a cheap hourly or per-video base, add a share on winners.

Updated Nov 7, 2026 For brands7 min

Commission vs flat fee UGC: stop paying for videos that lose

You paid a flat fee for a post and got nothing. Commission pays the creator from the ad spend or sales their video drives. When to use each, with numbers.

Updated Nov 7, 2026 For brands7 min

Creators won't film for commission only? Add a base

Brands tried commission only at 15 percent and got no replies. Why creators pass, and the fix: a per-video or hourly base with the share on top.

Updated Nov 7, 2026

Where to start

01

Guides

Every way to pay a creator, explained plainly, with the math and the sources.

36 guides 02

Platforms by pay model

One table. Which models each platform lists publicly, with a source and a date on every fact.

50 platforms · 9 pay models 03

Compare side by side

Every pair, compared only on what both publish.

995 comparisons 04

Commission rates by niche

Public benchmarks per niche and the rate a brand can afford.

17 niches 05

Calculators

What one sale pays, break-even against a flat fee, ad spend share, the maximum rate.

7 calculators 06

Glossary

Short definitions a search engine can quote, each with a worked example.

66 terms 07

For creators

What a commission deal pays, how it is tracked, what to ask before you accept.

Guides and a calculator 08

Brands paying commission

Active public campaigns on HourlyUGC that pay on commission, with the terms each brand shows.

24 brands

HourlyUGC pricing